the most interesting gin in the world
Sometimes the best ideas are sown at conference tables and marathon meetings. Sometimes they come like a flash. Some of our best ideas we take home on the back of cocktail napkins after a social hour (or two… or three). As a partner of Interrupt and a new member of the inaugural club interrupt, you’re part of an exclusive group of fearless thinkers devoted to the pursuit of the greatest ideas. So, we set out to create a gin in your honor. A gin as fearless as you, dear member. You might not always drink gin. But when you do, we recommend Fearless Gin, shared with your favorite people.
be creative. be inspired. taste fearless.
the task
raising a glass (and the bar) for a new year
Not content to rest on the laurels of our previous Fearless Spirits, this year we wanted to put our own in-gin-ious spin on one of history’s most storied beverages: the dry gin. With a history dating back hundreds of years (and roots as far back as Ancient Greece), setting this bottle apart from the pack was not going to be an easy task. The result? An alluring, smooth and refreshing gin with a unique finish to help kick your cocktails into overdrive. So, we invite you to take a moment to pat yourselves on the back for a year well done, then raise your glass with us to toast the new year.
the botanicals
a meticulous composition of flavors
Some gins rely on a long, kitchen-sink list of botanicals for their complex flavor. But we started with a very different vision in mind: Fearless Gin is a finely-tuned composition of juniper, lemon balm, lemon verbena (for hints of bright citrus), fennel pollen, coriander (creating an aromatic backbone) and cardamom (the brooding, woody undertone). The experience is finished off with an infusion of the ancient “five-flavor” Schisandra berry, imparting a spicy finish and flavors reminiscent of a sea breeze. These botanicals all work meticulously in concert—building to create the booming symphony of flavor waiting in your glass.
a tale of two gins
Two historic styles. One great new gin. Traditionally, gins are distilled into one of two styles: one delicate and aromatic, the other bold and flavorful. But when it came to choosing a style for Fearless Gin, we thought…why not both? Using custom-modified pot stills, the gin in your hands is the result of a multi-stage flavor infusion, creating a truly unique sipping experience.
the bottle
special gin deserves a special package
It was clear from the onset: a gin this unique needed a custom bottle label and package experience. Pulling inspiration from the history and aesthetics of supper clubs, exclusive societies and speakeasies, we set out to customize as much of the label as possible. The hand-illustrated pattern incorporates all of the gin's botanicals, and the custom Fearless Gin wordmark references turn of the century stamps. We made sure to craft the packaging in the same fashion – gilded patterns, personal messages and hidden clues fill a custom box. Each bottle is individually hand-numbered and each box hand-assembled. Because you know, this stuff is special.
the story
welcome to the club
What good is a membership to club interrupt without a club newsletter? We made sure to include a copy of The Interrupter in each box of Fearless Gin – a newsletter chock-full of gin recipes, exciting stories and riveting columns, all involving members of the interrupt family. As an Interrupter special, puzzles and clues are strewn throughout the piece, all leading to a secret reward if solved.
great things start with great partners
Fearless Gin was distilled in partnership with Toledo Spirits. Since 2013, Toledo Spirits has been dedicated to crafting small batch spirits with precision and care. They use old fashioned pot stills with innovative new methods and taste test every batch to ensure its integrity and consistency. Oh, and they're awesome!
Taste Fearless Responsibly
Being fearless is about taking risks that challenge the status quo, force you out of your comfort zone and overcome the habits that hold you back. It’s not about risking the safety of yourself or those around you. Always enjoy your Fearless pursuits responsibly.
Sorry, our Fearless beverages are not available for sale. They are created exclusively as an annual gift to our clients and friends.
come taste fearless
Join us as we unpack our Fearless concoctions and spend a day ideating about your brand strategy. Get ready to dive deep into some strategic thinking. We guarantee you will leave more passionate and stoked about your business opportunity.
